Call for Marketing and Communications Manager

ŻfinMalta Open Call for Marketing and Communications Manager
Expression of Interest 


for ŻfinMalta National Dance Company




About the company

ŻfinMalta National Dance Company is a talented and adaptable dance ensemble, with a diversity of creative voices reflecting the many influences that are part of today’s Malta. Established in 2014, the company has quickly become one of the country’s leading Public Cultural Organisations, at the forefront of Malta’s contemporary art scene.


Since its creation, the company has pioneered fresh thinking about contemporary dance in the Maltese Islands and raised the profile of dance exponentially. We work with the best dancers and choreographers from Malta and around the globe to create productions that are bold and current and of a world-class standard. ŻfinMalta provides a space for artists to develop and take risks, contributing to an open and expansive dance ecology in Malta and internationally, and providing opportunities for aspiring, emerging and established dance professionals to realise their potential.


ŻfinMalta productions are always collaborative, engaging choreographers, set and costume designers, composers and visual artists from Malta and internationally, and partnering with other organisations in theatre, opera, music and the visual arts. Our work invites audiences to contemplate and question our contemporary world, with the ambition to enrich the lives of all who interact with the company – audiences, collaborators and participants alike.


Led by Artistic Director Paolo Mangiola and supported by a small yet driven administration team, ZfinMalta strives to deliver a yearly world class programme together with a strong outreach and education programme. Throughout the years the company has also invested greatly in its repertoire which will start touring in 2023.


In order to deliver its ambitious programme ŻfinMalta receives government funding through Arts Council Malta, in addition it actively raises funds in order to ensure its sustainability through various avenues such as corporate sponsorships, support from other entities and the Artistic Directors Circle. The executive team is composed of the Artistic Director, Producer and Agency Head supported by ŻfinMalta’s Board of Directors, led by the Chairperson, Ms. Alison Micallef White.


ŻfinMalta has been consistently growing its audiences, however our ambition is to grow further and widen our reach locally and internationally. To reach these goals the organisation is looking to employ a Marketing and Communications Manager, responsible in drafting and delivering a marketing and PR strategy.

About the role

As a marketing and communications manager, you will work closely with the Artistic Director, Producer and Education and Outreach Artist together with choreographers and other independent artists. As a Marketing and Communications manager, you will be responsible in drafting an overall marketing strategy looking at widening the company’s reach, both nationally and internationally. In the specific you will be creating for each production individual campaigns, with distinct visual identities, for each production through moodboards, and a list of offline and online platforms where to disseminate the work. In addition, you will also be responsible in drafting, creating and managing individual marketing campaigns for our education and outreach activities, participation projects and international tours.


You will also be working with a number of contracted service providers such as a designer, photographers and videographers in order to deliver the marketing strategy. You will also be expected to facilitate communication with the Ministry of Heritage, Arts and Local Governance, other collaborating entities, various theatres and venues and other Public Cultural Organisations.


Job Title: Marketing and Communications Manager

Salary: 28,000 EUR

Employment term: 12-month contract for service with the possibility of renewing for a further 12 month term. Full-time.

Days/HRS of work: ZfinMalta’s normal working hours are 40 hours per week. This is a full-time contract. Your hours of work will be agreed with the line manager. The post requires a flexible approach as there will be evening and weekend work for which time off in lieu will be given in agreement with your line manager.

Line Manager: Artistic Director and Agency Head

Probation and Notice Period: This post carries a probationary period of three months, during which time the notice period required by either party is two weeks.


Campaign Planning / strategy

• In consultation with Artistic Director and Agency Head build, implement and evaluate marketing strategies for live and digital projects

• Develop budgets for campaigns based on past performance and available resources

• With the producing team, lead artists, and co-producers, develop communication ideas for each new show early in the R&D process, ensuring they are woven into the artistic experience of the show.

• With the Education and Outreach Artist develop communications campaigns for ZfinMalta’s education programme

• Develop assets to support tour booking and partnership building for new touring live & digital works.

• Develop and deliver campaigns for promotion.

• Building strong working relationships with a range of stakeholders including artists, producers, venue marketing teams and programmers.

• Stay up to date with new social media platforms and how to utilise them effectively in campaigns

• Implement campaigns that connect people with our cause, inviting them to affiliate. Build community around this shared goal through our channels

Campaign delivery

• Deliver all social media and marketing plans for each work

• Use all available analytics and tools optimise content, SEO and user engagement and increase our impact.

• Work closely with the Press to increase ZfinMalta’s visibility

• Liaise with venues and develop good working relationships to

– monitor ticket sales to maximise marketing impact modifying campaigns in line with sales trends

– ensure brand guidelines are always adhered to

– allocate budget according to campaign’s needs

• Production of publicity within budget and to deadlines including:

– Developing design briefs relevant to each work

– Working closely with designers, art directors, photographers and the relevant stakeholder to develop high quality publicity including photoshoots, flyers, posters, online and social media assets

– Creating interesting content digital and analogue

– Coordinating the production of Marketing and Press packs, eflyers and digital content

– Booking and producing adverts

• Arrange and coordinate photocalls

Budget and evaluation

• Manage budgets effectively and efficiently to maximise the best use of resources

• Run evaluation campaigns from available data (box office, analytics, surveys, questionnaires)

• Draw campaign evaluation reports and adapt for distribution to Directors and the board as and when needed.


• Updating ZfinMalta’s website

• Produce and send monthly newsletter

• Attend productions’ press nights and act as ambassador of the work and ŻfinMalta

• Develop a digital toolbox, clarifying branding guidelines (using existing logos and materials) and creating templates for online and print marketing materials.

• Any other duties as may be required for time to time required by the Artistic Director and Agency Head


Candidates must be in possession of a recognized Master’s qualification at MQF Level 7 in Communications, Cultural Management or Digital Marketing or in relevant areas to be specified or a comparable professional qualification plus 2 years relevant work experience




Candidates must be in possession of a recognised Bachelor’s qualification at MQF Level 6 in Communications, Cultural Management or Digital Marketing or relevant areas, plus four (4) years relevant work experience


AND must have


In-depth knowledge of cultural policy, creative industries and the creative economy.


To apply kindly send a detailed CV, scans of your qualifications and an application letter to by Friday 28th October, 5.00pm.






Dwar il-kumpanija

ŻfinMalta, il-Kumpanija Nazzjonali taż-Żfin, huwa grupp taż-żfin adattabbli ta’ talent, b’diversità t’ilħna kreattivi li jirriflettu l-influwenzi varji li huma parti minn Malta fil-preżent. Stabbilita fl-2014, din il-kumpanija malajr saret waħda mill-aktar organizzazzjonijiet pubbliċi kulturali mexxejja, fuq quddiemnett tax-xena artistika kontemporanja ta’ Malta.


Sa mill-konċepiment tagħha, il-kumpanija dejjem utilizzat ħsibijiet ta’ ċertu novità fir-rigward taż-żfin kontemporanju fil-gżejjer Maltin u avvanzat il-profil taż-żfin b’mod esponenzjali. Aħna naħdmu mal-aħjar żeffiena u koreografi minn Malta u madwar id-dinja kollha sabiex noħolqu produzzjonijiet li huma kuraġġużi, aġġornati, u ta’ standard world-class.


ŻfinMalta tipprovdi spazju għall-artisti biex jiżviluppaw u jieħdu riskji, jikkontribwixxu għal ekoloġija miftuħa u espansiva ta’ żfin f’Malta u fuq skala internazzjonali, kif ukoll tipprovdi opportunitajiet għal żeffiena professjonali aspiranti, emerġenti, u stabbiliti biex jiskopru l-potenzjali tagħhom.


Il-produzzjonijiet ta’ ŻfinMalta huma dejjem kollaborattivi u jingaġġaw koreografi, disinjaturi ta’ settijiet u kostumi, kompożituri, u artisti tal-arti viżiva, kemm minn Malta u minn barra, filwaqt li tissieħeb ma’ organizzazzjonijiet oħra tat-teatru, tal-opra, tal-mużika u tal-arti viżiva.


Ix-xogħol tagħna jistieden l-udjenzi biex jikkontemplaw u jinterrogaw id-dinja kontemporanja bl-ambizzjoni li jżewqu l-ħajjiet ta’ dawk kollha li jinteraġixxu mal-kumpanija – udjenzi, kollaboraturi, kif ukoll parteċipanti.


Immexxi mid-Direttur Artistiku Paolo Mangiola u appoġġjat minn tim amministrattiv żgħir iżda ħabbrieki, ŻfinMalta tistinka biex twassal programm world-class ta’ kull sena kif ukoll programm b’saħħtu ta’ outreach
u edukazzjoni. Matul is-snin, il-kumpanija investiet ħafna wkoll fir-repertorju tagħha, li se jibda t-tour tiegħu fl-2023.


Sabiex twassal il-programm ambizzjuż tagħha, ŻfinMalta tirċievi fondi governattivi permezz tal-Kunsill Malti għall-Arti; barra minn dan, hi wkoll tiġbor fondi sabiex tiżgura s-sostenibbiltà tagħha permezz ta’ mezzi bħal sponsorjar korporattiv, appoġġ minn entitajiet oħra, u ċ-Ċirku tad-Direttur Artistiku. It-tim eżekuttiv hu
kompost mid-Direttur Artistiku, il-Produttur u l-Kap tal-Aġenzija, u hu appoġġjat mill-Bord tad-Diretturi ta’ ŻfinMalta, immexxi miċ-Chairperson Sa. Alison Micallef White.


ŻfinMalta qiegħda tkabbar l-udjenza tagħha b’mod konsistenti; però, l-ambizzjoni tagħna hija li nikbru aktar u nżidu l-firxa tagħna, kemm lokalment u internazzjonalment. Biex nilħqu dawn l-għanijiet, l-organizzazzjoni tixtieq timpjega Maniġer tal-Kummerċjalizzazzjoni u Komunikazzjoni (Marketing and Communications Manager) responsabbli mit-tfassil u t-twassil tal-istrateġija tal-kummerċjalizzazzjoni u tar-relazzjonijiet pubbliċi.

Dwar l-irwol

Bħala maniġer tal-kummerċjalizzazzjoni u l-komunikazzjoni, inti se taħdem fil-qrib mad-Direttur Artistiku, mal-Produttur, u mal-Artisti responsabbli mill-Edukazzjoni u l-Outreach, flimkien mal-koreografi u artisti oħra indipendenti. Bħala Maniġer tal-Kummerċjalizzazzjoni u l-Komunikazzjoni, inti se tkun responssabbli mit-tfassil ta’ strateġija kummerċjali ġenerali li tfittex biex tespandi l-firxa tal-kumpanija, kemm fuq livell nazzjonali kif ukoll internazzjonali. B’mod speċifiku, int se tkun qed toħloq kampanji individwali għal kull produzzjoni, b’identitià viżiva distinta, inkluż permezz ta’ mood boards, kif ukoll il-ħolqien ta’ lista ta’ pjattaformi offline u online fejn tkun tista’ taqsam dan ix-xogħol. Barra minn hekk, inti se tkun ukoll responsabbli għat-tfassil, il- ħolqien, u l-immaniġġjar tal-kampanji kummerċjali individwali għall-attivitajiet li jirrigwardaw l-edukazzjoni u l-outreach, proġetti parteċipattivi, kif ukoll tours internazzjonali.


Se tkun ukoll qed taħdem ma’ numru ta’ fornituri ta’ servizzi kkuntrattati bħal disinjaturi, fotografi, u videographers sabiex twassal l-istrateġija kummerċjali.


Se tkun ukoll mistenni li tiffaċilita l-komunikazzjoni mal-Ministeru għall-Wirt Nazzjonali, l-Arti u l-Gvern Lokali, entitajiet kollaborattivi oħra, u teatri, postijiet, u organizzazzjonijiet kulturali pubbliċi varji.


Titlu tal-Impjieg: Maniġer tal-Kummerċjalizzazzjoni u l-Komunikazzjoni

Salarju: 28,000 EUR

Terminu tal-impjieg: Kuntratt għal servizzi ta’ 12-il xahar bil-possibbiltà ta’ tiġdid għal terminu ta’ 12-il xahar ieħor. Full-time.

Jiem/sigħat ta’ xogħol: Il-ħinijiet ta’ xogħol normali ta’ ŻfinMalta huma ta’ 40 siegħa fil-ġimgħa. Dan huwa kuntratt full-time. Is-sigħat ta’ xogħol tiegħek se jkun miftiemha mas-superjur dirett tiegħek. L-irwol jirrikjedi approċċ flessibbli peress li se jkun hemm xogħol ta’ ljieli u fil-weekends għal-liema tali time-off in lieu jingħata
skont kif maqbul mas-superjur tiegħek.

Superjur: Direttur Artistiku u Kap tal-Aġenzija

Perjodu ta’ prova u perjodu t’avviż: Dan l-irwol iġorr miegħu perjodu ta’ prova ta’ tliet xhur, f’liema żmien il-perjodu neċessarju ta’ avviż għaż-żewġ partijiet huwa dak ta’ ġimagħtejn.


Pjannar tal-kampanji / strateġija

• F’konsultazzjoni mad-Direttur Artistiku u l-Kap tal-Aġenzija, tibni, timplimenta u tevalwa strateġiji

kummerċjali għal proġetti live u diġitali;

• Tiżviluppa baġits għal kampanji abbażi ta’ wirjiet passati u r-riżorsi disponibbli;

• Mat-tim tal-produzzjoni, l-artisti prinċipali u l-ko-produtturi, tiżviluppa ideat komunikattivi għal kull produzzjoni fil-bidu tal-proċess ta’ R&D waqt li tiżgura li dawn ikunu minsuġa fl-esperjenza artistika tal-produzzjoni;


• Tiżviluppa kampanji komunikattivi mal-Artist responsabbli mill-Edukazzjoni u l-Outreach għall-programm edukattiv ta’ ŻfinMalta;

• Tiżviluppa riżorsi biex tapppoġġja l-irriservar ta’ tours u t-tisħiħ ta’ sħubijiet għal tours live ġodda u xogħlijiet diġitali;


• Tiżviluppa u twassal kampanji promozzjonali;

• Tibni relazzjonijiet ta’ ħidma b’saħħithom ma’ numru ta’ partijiet interessati inkluż artisti, produtturi, timijiet kummerċjali, u programmaturi;

• Iżżomm ruħek aġġornat ma’ pjattaformi tal-midja soċjali ġodda u kif tużahom b’mod effettiv fil-kampanji;

• Timplimenta kampanji li jgħaqqdu n-nies mal-kawża tagħna u tistedinhom biex isiru affiljati magħna. Tibni komunità madwar dan l-għan komuni permezz tal-mezzi tagħna

Twassil tal-kampanja

• Twassal il-pjanijiet kollha tal-midja soċjali u dawk kummerċjali għal kull biċċa xogħol;

• Tuża l-analytics u l-għodda kollha disponibbli biex tottimizza l-kontenut, SEO u l-involviment tal-utenti, kif ukoll issaħħaħ l-impatt tagħna;

• Taħdem id f’id mal-midja biex iżżid il-viżibbiltà ta’ ŻfinMalta;

• Tikkordina ma’ postijiet u tiżviluppa relazzjoni ta’ ħidma tajba sabiex:


– issegwi l-bejgħ ta’ biljetti sabiex timmassimizza l-impatt kummerċjali tal-kampanji in vista tax-xejriet tal-bejgħ;


– tiżgura li l-linji gwida tad-ditta huma dejjem rispettati;

– talloka baġit skont il-bżonnijiet tat-tali kampanja.

• Produzzjoni ta’ pubbliċità skont il-baġit u skadenza, inkluż:

– Tiżviluppa design briefs relevanti għal kull biċċa xogħol;

– Taħdem id f’id ma’ disinjaturi, diretturi artistiċi, fotografi, u l-partijiet interessanti relevanti sabiex tiżviluppa pubbliċità ta’ kwalità għolja, inkluż photoshoots, fuljetti, posters, u midja soċjali u dik online;

– Toħloq kontenut interessanti diġitali u analogu;

– Tikkordina l-produzzjoni ta’ press u marketing packs, eflyers, u kontenut diġitali;

– Tirriserva u tipproduċi reklami.

• Tagħmel arranġamenti għal u tikkordina photocalls.

Baġit u evalwazzjoni

• Timmaniġġja l-baġits b’mod effettiv u effiċjenti sabiex timmasimizza l-aħjar użu tar-riżorsi;

• Tmexxi kampanji evalwattivi mid-dejta disponibbli (box office, analytics, stħarriġ, kwestjonarji);

• Tfassal rapporti evalwattivi tal-kampanji u taddattahom għad-distribuzzjoni għad-diretturi u għall-bord kif u meta bżonn.


• Taġġorna l-website ta’ ŻfinMalta;

• Tipproduċi u tibgħat ittraħbar kull xahar;

• Tattendi għall-press nights u sservi bħala ambaxxatur tax-xogħol ta’ ŻfinMalta;
• Tiżviluppa toolbox diġitali li tikkjarifika l-linji gwida tad-ditta (permezz tal-użu ta’ logos u materjali eżistenti),filwaqt li toħloq templates għal materjali kummerċjali stampati u online;


• Kwalunkwe dmirijiet oħra li jkun hemm bżonn minn żmien għal żmien mid-Direttur Artistiku u l-Kap tal-Aġenzija.



Il-kandidati jrid ikollhom fil-pussess tagħhom kwalifkazzjoni ta’ Master’s f’livell MQF 7 fil-Komunikazzjoni, Maniġment Kulturali jew Marketing Diġitali jew f’oqsma relevanti li jridu jiġu speċifikati, jew professjoni kumparabbli kif ukoll sentejn (2) ta’ esperjenza f’xogħol relevanti.


Il-kandidati jrid ikollhom fil-pussess tagħhom kwalifikazzjoni ta’ Baċċellerat f’livell MQF 6 fil-Komunikazzjoni, Maniġment Kulturali jew Marketing Diġitali jew f’oqsma relevanti, kif ukoll erba’ (4) snin ta’ esperjenza f’xogħol relevanti.


U jrid ikollhom Għarfien profond tal-politika kulturali, l-industriji kreattivi, u l-ekonomija kreattiva.


Biex tapplika, jekk jogħġbok ibgħat CV dettaljata, kopji tal-kwalifiki tiegħek, kif ukoll ittra ta’ applikazzjoni fuq: sat-28 ta’ Ottubru fil-5.00pm.